Strategic Performance Marketing Leader

3 days ago


Espoo, Uusimaa, Finland IKEA Full time

Transforming Brand Growth through Data-Driven Insights

We're seeking a highly skilled Strategic Performance Marketing Leader to join our team. As a key member, you will lead the development of our marketing performance framework, defining KPIs and measurements that drive business growth.

In this role, you will be responsible for driving significant improvements in the ROI of our marketing activities, identifying recommendations and influencing stakeholders to ensure goals are consistently met.

You will lead the overall performance analysis of IKEA's marketing efforts, collaborating with global teams to evaluate marketing activity effectiveness and identify areas for improvement.

This is an exciting opportunity to apply your analytical mindset to drive business growth and improve customer engagement. If you thrive in a data-driven environment and have a passion for marketing strategy, we encourage you to apply.

Key Responsibilities:

  • Develop and implement the Marketing Performance Framework, including KPIs and measurements
  • Drive significant improvements in marketing ROI through data analysis and stakeholder influence
  • Lead performance analysis of IKEA's marketing efforts, identifying opportunities for growth and improvement
  • Collaborate with global teams to evaluate marketing activity effectiveness and inform strategic decisions


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