Sales and Marketing Leader

2 weeks ago


Helsinki, Uusimaa, Finland PharmaRelations ApS Full time

Fresenius Kabi is a global healthcare company that specializes in lifesaving medicines and technologies for infusion, transfusion, clinical nutrition and biosimilars. Our products and services are used to help critically and chronically ill patients.

Key Responsibilities:
  1. Develop and implement effective sales strategies and manage tender process and all necessary activities to fulfil strategic objectives.
  2. Overall responsibility for sales results, ongoing analysis and reporting of results.
  3. Ensure timely management of the contract/tender process across health care regions to ensure stable and profitable business growth.
  4. Lead and motivate the sales team to achieve sales targets, build client relationships and ultimately to exceed customer expectations.
  5. Responsible for the sales and marketing input to the annual Forecast, Medium Term Strategy and Budgeting processes and monitoring of ongoing progress.
Accountabilities:
  • To work with the General Manager to create and then drive implementation of the marketing strategy.
  • Maintain excellent market knowledge to identify and evaluate new market opportunities and industry trends, using market research, competitor analysis and customer insights.
  • Represent the company in front of key customers (including Authorities) and identify strategies to boost customer engagement and retention, ensuring positive brand interactions.
  • Use excellent communication and networking skills to maintain productive and collaborative relationships in the management team.
  • Regulatory Compliance: Ensure all marketing activities comply with relevant country-specific regulations and industry standards, as well as the company's policies and principles, maintaining a high standard of ethical conduct and integrity in all marketing practices.
Requirements:
  • Bachelor's / Master's degree (or equivalent) in Marketing or a Business Management related subject.
  • Minimum 5+ years' proven experience in a sales and marketing role.
  • Minimum 2 years' experience in a management role with budget responsibility.
  • Demonstrated success in achieving sales targets and tender processes, generating new business and driving profitable growth within a Pharma, Nutrition or healthcare organization.


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