Senior Product Marketing Manager – Digital Oncology

6 days ago

Helsinki, Uusimaa, Finland Siemens Healthineers Full time

Do you want to join us in helping to fight the world's most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

At Siemens Healthineers, we offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally.

Our Global Team

We are a team of more than 72,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what's possible in healthcare to help improve people's lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.

Our Culture

We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what's possible, to improve people's lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.

As Senior Product Marketing Manager, you will be responsible for creating and managing the global commercial product marketing strategies for our growing Digital Oncology portfolio.

You will be a part of the Product Commercialization and Marketing team, responsible for the creation and execution of all product activities (value proposition & messaging, product launches, campaigns, lifecycle management, and initiatives). As a valuable team member, you collaborate within a global cross-functional team, to ensure market success.

Responsibilities

  • Drive outbound marketing activities and develop and implement a unit-wide marketing plan.
  • Develop product requirements and specifications from a marketing perspective and contribute to pricing, product messaging and product market positioning.
  • Partner with Regional Marketing leaders to establish consistency in product positioning and branding in all key markets.
  • Partner with Sales teams to analyse sales trends and develop customer segmentation strategies for targeted product launches, and growth initiatives.
  • Represent the multi-disciplinary oncology product line as a subject matter expert at trade shows, KOL visits, scientific meetings, and industry working groups – with a focus on our Patient Engagement solution. Lead development and execution of product launches, bringing creativity, vision and brand awareness.
  • Maintain up to date product knowledge and trends including competitor products.
  • Identify market needs and opportunities via customer research, competitive analyses, and industry expertise.
  • Collaborate with Product Management on product roadmap to ensure customer needs are met and align on the commercial and marketing strategy.
  • Collate, organise, and structure feedback from customers, and Regional Sales & Marketing to ensure customer feedback are fed into product roadmaps and offers.
  • Work closely with education, and professional services team to ensure training and deployment needs are designed to ensure effective adoption of our solutions, for the various customer segments, adapting as necessary over time.
Requirements
  • Bachelor's Degree (or equivalent experience).
  • Clinical experience in the field of Oncology, with emphasis on workflow and digital solutions.
  • Experience working in commercialization, product launches and pricing strategies (desirable).
  • Skilled in PowerPoint presentations and creating marketing documentation.
  • Understanding of digital applications/ cloud applications and the SaaS business model.
  • Results driven with a passion to learn.
  • Extremely organized and able to work well in a fast-paced, collaborative environment.
  • A team player with creative ideas around marketing.
  • Excellent communication, presentation and writing skills.
  • Fluency in English language, both written and spoken.
  • Flexible and willingness to travel (25% - 50%) as required.

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

Beware Of Job Scams

Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers Career Site.

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.

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