
Media Planning Lead
1 day ago
Job Description:
- Lead Strategic Planning: Develop and execute comprehensive video strategies across multiple channels, including linear TV and online video.
- Translate Objectives into Strategy: Understand client business goals and craft creative, data-driven strategies that align with their needs.
- Provide Expert Guidance: Act as a trusted advisor to clients and internal teams, offering insights on how to best utilize each video channel to achieve campaign success.
- Drive Campaign Excellence: Oversee top-level budget allocation, channel-specific planning, campaign execution, optimization, and reporting in collaboration with the team.
- Stay Ahead of Trends: Keep up to date with industry innovations and share them internally, trends, and measurement methodologies to ensure our strategies remain ahead of the curve.
- Mentor and Elevate the Team: Work closely with the team manager to help the AV team refine their skills and create even better video strategies.
Required Skills and Qualifications:
- Possess 5+ years of experience in media planning concerning video channels (linear TV and/or online video)
- Familiarity with video tools, planning & buying platforms, and experience working in digital media
- Strong strategic thinking and ability to connect client objectives with actionable media strategies
- Understanding of cross-media planning principles and ability to evaluate the strengths and weaknesses of different video channels
- Solid grasp of measurement methodologies and ability to guide campaigns to deliver meaningful results
- Collaborative team player who enjoys working with diverse clients and partner agencies
- Eager to learn about clients' businesses to create long-term value and impactful strategies
- Analytical mindset with attention to detail and drive to continuously improve
- Experience working with AI and familiarity with its possibilities in marketing
- Independent problem solver who feels comfortable operating in multiple platforms
- Fluent oral and written Finnish and English language skills
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