Media Planning Lead

1 day ago


Helsinki, Uusimaa, Finland Group M Worldwide Inc. Full time

Job Description:

  1. Lead Strategic Planning: Develop and execute comprehensive video strategies across multiple channels, including linear TV and online video.
  2. Translate Objectives into Strategy: Understand client business goals and craft creative, data-driven strategies that align with their needs.
  3. Provide Expert Guidance: Act as a trusted advisor to clients and internal teams, offering insights on how to best utilize each video channel to achieve campaign success.
  4. Drive Campaign Excellence: Oversee top-level budget allocation, channel-specific planning, campaign execution, optimization, and reporting in collaboration with the team.
  5. Stay Ahead of Trends: Keep up to date with industry innovations and share them internally, trends, and measurement methodologies to ensure our strategies remain ahead of the curve.
  6. Mentor and Elevate the Team: Work closely with the team manager to help the AV team refine their skills and create even better video strategies.

Required Skills and Qualifications:

  • Possess 5+ years of experience in media planning concerning video channels (linear TV and/or online video)
  • Familiarity with video tools, planning & buying platforms, and experience working in digital media
  • Strong strategic thinking and ability to connect client objectives with actionable media strategies
  • Understanding of cross-media planning principles and ability to evaluate the strengths and weaknesses of different video channels
  • Solid grasp of measurement methodologies and ability to guide campaigns to deliver meaningful results
  • Collaborative team player who enjoys working with diverse clients and partner agencies
  • Eager to learn about clients' businesses to create long-term value and impactful strategies
  • Analytical mindset with attention to detail and drive to continuously improve
  • Experience working with AI and familiarity with its possibilities in marketing
  • Independent problem solver who feels comfortable operating in multiple platforms
  • Fluent oral and written Finnish and English language skills


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