Digital Marketing Strategist

2 days ago


Helsinki, Uusimaa, Finland Management Events Full time
Job Description

We are seeking a skilled Digital Marketing Strategist to join our Marketing team. As a key member of our team, you will be responsible for developing and driving long-term data-driven marketing communication and customer engagement strategies.

Key Responsibilities:

  • Develop and execute CRM strategy to drive business growth
  • Create and manage email automation campaigns to enhance customer experience
  • Own and drive end-to-end targeted marketing campaigns for international markets
  • Continuously test and analyze results to improve campaign performance
  • Analyze customer data and create segments to target marketing communications effectively
  • Maintain and strengthen customer relationships through relationship management models
  • Upsell and increase customer value by developing additional value propositions
  • Monitor and report on CRM marketing activity results
  • Collaborate with sales, customer service, tech, and product teams to ensure consistent customer experience

Requirements:

  • 4+ years of professional experience in operational CRM, specializing in email marketing and optimizing the customer lifecycle
  • Good knowledge of CRM software and tools (Hubspot)
  • Data-driven campaign management skills
  • Analytical mindset with ability to turn data into actionable insights
  • Customer-centric approach with passion for understanding customer needs and challenges
  • Collaborative team player with ability to work with cross-functional teams
  • Possession of digital trends and tech innovations with focus on customer perspective
  • Fluency in English (bonus points for speaking German, French, Finnish, Swedish, Danish, or Norwegian)


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