
Video Strategy Expert
2 days ago
We are GroupM Finland, the leading global media investment management operation. Our mission is to maximize the performance of our agencies and clients through innovative solutions, insights, and collaboration.
Job Description:
The Senior Video Specialist will take ownership of client accounts by developing and executing total video strategies across multiple channels, including linear TV and online video. This senior-level role goes beyond traditional planning and buying of TV advertising—it's about crafting holistic, multi-channel video strategies that deliver measurable results and meet client objectives.
Key Responsibilities:
- Lead Strategic Planning: Develop and execute total video strategies across multiple channels.
- Translate Objectives into Strategy: Understand client business goals and craft creative, data-driven strategies that align with their needs.
- Provide Expert Guidance: Act as a trusted advisor to clients and internal teams, offering insights on how to best utilize each video channel to achieve campaign success.
- Drive Campaign Excellence: Oversee top-level budget allocation, channel-specific planning, campaign execution, optimization, and reporting in collaboration with the team.
- Stay Ahead of Trends: Keep up to date with industry innovations and share them internally, trends, and measurement methodologies to ensure our strategies remain ahead of the curve.
- Mentor and Elevate the Team: Work closely with the team manager to help the AV team refine their skills and create even better video strategies.
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