Video Strategy Expert

2 days ago


Helsinki, Uusimaa, Finland GroupM Finland Full time
Company Overview:
We are GroupM Finland, the leading global media investment management operation. Our mission is to maximize the performance of our agencies and clients through innovative solutions, insights, and collaboration.

Job Description:
The Senior Video Specialist will take ownership of client accounts by developing and executing total video strategies across multiple channels, including linear TV and online video. This senior-level role goes beyond traditional planning and buying of TV advertising—it's about crafting holistic, multi-channel video strategies that deliver measurable results and meet client objectives.

Key Responsibilities:
  1. Lead Strategic Planning: Develop and execute total video strategies across multiple channels.
  2. Translate Objectives into Strategy: Understand client business goals and craft creative, data-driven strategies that align with their needs.
  3. Provide Expert Guidance: Act as a trusted advisor to clients and internal teams, offering insights on how to best utilize each video channel to achieve campaign success.
  4. Drive Campaign Excellence: Oversee top-level budget allocation, channel-specific planning, campaign execution, optimization, and reporting in collaboration with the team.
  5. Stay Ahead of Trends: Keep up to date with industry innovations and share them internally, trends, and measurement methodologies to ensure our strategies remain ahead of the curve.
  6. Mentor and Elevate the Team: Work closely with the team manager to help the AV team refine their skills and create even better video strategies.


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