Digital Marketing Specialist

2 days ago


Helsinki, Uusimaa, Finland Trickle Distribution Full time

Do you like the idea of working in an entrepreneurial, engaged and specialized environment where the ceiling is high and the pace matches the ambitions? Are you ready to take our presence in the North to the next level? Then this could be your dream job

As a Digital Marketing Specialist at Trickle, you will work closely with both clients and partners. Together with the rest of the team, you will handle and advise a number of different clients – from start-ups to large enterprises.

Maybe you have a fancy marketing degree, or maybe you're self-taught – it doesn't really matter to us. As long as you're a data-driven "do-er" who loves digital marketing, we know we'll get along well.

We don't believe in hierarchies – and neither should you. At Trickle, we do things together. We are growing fast, and if you want to be part of building our Helsinki presence, this is definitely for you.

Minimum Requirements
  • A minimum of 2 years experience managing ad accounts in Meta and LinkedIn.
  • A mid to deep understanding of Google Analytics, Matomo or PiwikPro.
  • Experience producing grammatically sound, engaging and converting copy within the headline and description character limits.
  • (Preferred) experience managing Google Ads campaigns.
  • (Preferred) experience in managing ad campaigns on other social media platforms.
  • Passion for digital marketing, marketing technologies, learning and analytics.
  • Fluency in spoken Finnish and excellent level of business English.
  • Strong verbal and written communication skills.
  • A collaborative mindset with ambition to evolve not only yourself, but a team and partners as well.
  • An excellent understanding of how the internet works and how that affects marketing.
Tasks and Responsibilities
  • Set up, manage and optimize campaigns on different platforms.
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum effect in paid search campaigns.
  • Optimize copy and landing pages for paid search engine marketing campaigns.
  • Research and analyze competitors to active campaigns.
  • Analyze performance and behavior on-site and/or in-app to increase conversion or performance objectives.
  • Strategically and tactically increase growth, performance and value for our clients.
  • Build customized reports, analyze and present results and findings.
  • Assist in new business pitches and development of existing clients.
  • Strive to learn and evolve within the latest technologies, tactics and platforms.
  • Proactively share strategies, findings and key insights internally and externally.
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