
Global Performance Marketing Leader
2 days ago
We are seeking an experienced Senior Director of Customer Acquisition to join our team at Remote. The successful candidate will be responsible for developing and implementing a customer acquisition strategy that drives business growth and revenue.
The role relies heavily on data-driven decision making, creativity, and a growth mindset. The ideal candidate will have a strong background in performance marketing, with experience in managing paid media campaigns, campaign optimization, and budget management.
The Global Performance Marketing Leader will work closely with cross-functional teams, including design, content marketing, sales, and product, to drive landing page/ad creative/product optimization and improve channel performance. They will also oversee the affiliate marketing program and partner with product and engineering teams to build a quantitatively improved experience for customers.
Responsibilities- Develop and implement a customer acquisition strategy that drives business growth and revenue
- Manage paid media campaigns, campaign optimization, and budget management
- Work closely with cross-functional teams to drive landing page/ad creative/product optimization and improve channel performance
- Oversee the affiliate marketing program
- Partner with product and engineering teams to build a quantitatively improved experience for customers
Requirements:
- Strong experience in performance marketing, with a focus on paid media management and campaign optimization
- Data-driven decision making and analytical skills
- Excellent communication and collaboration skills
- Ability to work independently and as part of a team
- Experience working with cross-functional teams
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