Global Performance Marketing Leader

2 days ago


Helsinki, Uusimaa, Finland Tbwa ChiatDay Inc Full time

We are seeking an experienced Senior Director of Customer Acquisition to join our team at Remote. The successful candidate will be responsible for developing and implementing a customer acquisition strategy that drives business growth and revenue.

The role relies heavily on data-driven decision making, creativity, and a growth mindset. The ideal candidate will have a strong background in performance marketing, with experience in managing paid media campaigns, campaign optimization, and budget management.

The Global Performance Marketing Leader will work closely with cross-functional teams, including design, content marketing, sales, and product, to drive landing page/ad creative/product optimization and improve channel performance. They will also oversee the affiliate marketing program and partner with product and engineering teams to build a quantitatively improved experience for customers.

Responsibilities
  • Develop and implement a customer acquisition strategy that drives business growth and revenue
  • Manage paid media campaigns, campaign optimization, and budget management
  • Work closely with cross-functional teams to drive landing page/ad creative/product optimization and improve channel performance
  • Oversee the affiliate marketing program
  • Partner with product and engineering teams to build a quantitatively improved experience for customers

Requirements:

  • Strong experience in performance marketing, with a focus on paid media management and campaign optimization
  • Data-driven decision making and analytical skills
  • Excellent communication and collaboration skills
  • Ability to work independently and as part of a team
  • Experience working with cross-functional teams


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