Sales and Marketing Director

22 hours ago


Helsinki, Uusimaa, Finland BYD Europe Full time

About Our Team

We are a dynamic and diverse team looking for a talented Marketing Manager to join us in Europe. As a Marketing Manager, you will be responsible for developing and executing regional marketing strategies that align with business objectives.

Key Responsibilities:

  • Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, ensuring alignment with business objectives and Global Marketing Strategic Guidelines.
  • Brand Promotion and Awareness: Collaborate with the European PR and Event team to execute marketing activities in the region, including National Events, advertising, digital campaigns, to enhance brand awareness and influence.
  • Public Relations: Maintain a good relationship with press, media, agencies, and social influencers in relation with the PR Manager to ensure visibility and reputation of the brand and product stories.
  • Dealer Marketing Management: Supervise Dealer Marketing Plans and executions, providing dealers with marketing support and guidance.
  • Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities. Analyze post-event results to understand effectiveness and inform future marketing plans.
  • Budget Management: Take responsibility for steering marketing budgets, ensuring rational use and optimizing ROI.
  • Brand Ambassador: Represent the brand as an ambassador within the industry and key media.
  • Localization and Compliance Management: Ensure dealer websites, signage, and marketing materials are localized, up-to-date, and compliant with BYD CI policy.

Required Skills and Qualifications:

  • University Degree in Marketing, Sales, or commercial disciplines.
  • Solid experience in Automotive industry or Branded Retail Products.
  • 8+ years of experience in roles related to Marketing management in Automotive business.
  • Excellent Digital skills.
  • Customer-oriented mindset.
  • Excellent communications and interpersonal skills.
  • Able to prioritize and work proactively with efficient time management skills.
  • Resilient and open-minded.
  • Results-oriented, able to work to deadlines, hands-on approach, motivated to achieve results.
  • Effective and eloquent communicator in English and Finnish language is mandatory (Other European languages and/or Mandarin Chinese would be a plus).
  • Alignment with our Mission and a more sustainable Future.


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