Product Marketing Strategist

4 weeks ago


Espoo, Uusimaa, Finland Frends Full time
Role Overview

As a Product Marketing Manager at Frends, you will be the bridge between our product, sales, and marketing teams. You will be heavily involved in the go-to-market strategy, product positioning, and messaging, ensuring our product's value is clearly communicated to our target audience.

This is your opportunity to make a significant impact in a high-growth environment.

Key Responsibilities
  • Develop and execute go-to-market strategies for new product launches and feature enhancements.
  • Create compelling product messaging and positioning that resonates with our target customers.
  • Collaborate with sales, product, and marketing teams to develop sales enablement materials.
  • Conduct market research and competitor analysis to inform product development and marketing strategies.
  • Drive customer acquisition and engagement through targeted campaigns and product education.
  • Analyze product performance and campaign effectiveness, refining strategies for optimal impact.
Requirements
  • Proven experience in product marketing, preferably in a SaaS or tech environment.
  • Strong understanding of go-to-market strategies, product positioning, and customer segmentation.
  • Excellent communication skills with the ability to distill complex concepts into clear, engaging messages.
  • A data-driven mindset with the ability to use insights to optimize marketing strategies.
  • Experience working cross-functionally with product, sales, and marketing teams.
  • A passion for technology and innovation, with a customer-first mentality.
  • Fluency in English, with outstanding verbal and written skills.
  • Living in Sweden or Finland with a requirement to visit our Stockholm or Espoo office on a weekly basis.
Why Frends?
  • Innovative Environment: Be part of a forward-thinking company with a strong focus on innovation.
  • Professional Growth: Opportunities for continuous learning and professional development.
  • Collaborative Culture: Work in a supportive team with a flat hierarchy.
  • Exciting Role: Engage in a role that allows you to develop your skills and impact our growth journey.
  • Flexible Work Mode: Enjoy flexible working times and hybrid work options.
  • Competitive Salary: Adequate to your expertise €/month; 51-60K SEK / month.


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