
Marketing Strategist
22 hours ago
About the Role
As a key member of our team, you will be responsible for developing and executing regional marketing strategies that align with business objectives. You will play a critical role in marketing planning and analysis, localization, public relations management, dealer marketing supervision, and budget steering.
The Key Responsibilities Will Be:
- Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, ensuring alignment with business objectives and Global Marketing Strategic Guidelines.
- Brand Promotion and Awareness: Collaborate with the European PR and Event team to execute marketing activities in the region, including National Events, advertising, digital campaigns, to enhance brand awareness and influence.
- Public Relations: Maintain a good relationship with press, media, agencies, and social influencers in relation with the PR Manager to ensure visibility and reputation of the brand and product stories.
- Dealer Marketing Management: Supervise Dealer Marketing Plans and executions, providing dealers with marketing support and guidance.
- Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities. Analyze post-event results to understand effectiveness and inform future marketing plans.
- Budget Management: Take responsibility for steering marketing budgets, ensuring rational use and optimizing ROI.
- Brand Ambassador: Represent the brand as an ambassador within the industry and key media.
- Localization and Compliance Management: Ensure dealer websites, signage, and marketing materials are localized, up-to-date, and compliant with BYD CI policy.
Required Skills and Qualifications:
- University Degree in Marketing, Sales, or commercial disciplines.
- Solid experience in Automotive industry or Branded Retail Products.
- 8+ years of experience in roles related to Marketing management in Automotive business.
- Excellent Digital skills.
- Customer-oriented mindset.
- Excellent communications and interpersonal skills.
- Able to prioritize and work proactively with efficient time management skills.
- Resilient and open-minded.
- Results-oriented, able to work to deadlines, hands-on approach, motivated to achieve results.
- Effective and eloquent communicator in English and Finnish language is mandatory (Other European languages and/or Mandarin Chinese would be a plus).
- Alignment with our Mission and a more sustainable Future.
We Offer:
- Performance and experience-based competitive remuneration, KPI variable salary, company car (if applicable).
- Department and company-wide team-building events.
- An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.
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