Director of Sales and Marketing Strategy

10 hours ago


Helsinki, Uusimaa, Finland AsiaWorld-Expo Management Limited Full time

About the Role:

The Assistant Director of Business Development will be responsible for leading the development and implementation of AWE's business strategy.

  • Market Analysis: Conduct market research to identify new business opportunities and trends in the MICE and live entertainment sectors.
  • Pricing Strategies: Develop pricing models and packages to accommodate various user portfolios, including event-day and multi-year leases.
  • Naming Rights Management: Create commercial offerings for naming rights of applicable arenas and halls, and design the bidding process for the naming rights.
  • Advertising Initiatives: Oversee the development and implementation of AWE's advertising strategies, including managing advertising packages and collaborating with event management teams.
  • Relationship Management: Build and maintain strong connections with key stakeholders, including clients, sponsors, and partners.

Requirements:

  • Bachelor's degree in Business or Marketing disciplines with demonstrated academic excellence; MBA a plus.
  • Minimum 10 years of progressive sales and marketing experience, partnership management, preferably in the MICE and live entertainment sectors.
  • Proven track record in premium sales, sponsorship, or corporate partnership.
  • Strong understanding and drive for VIP service excellence.
  • Authentic leadership with self-motivation, determined and capable of delivering the company and departmental KPIs.
  • Innovative problem-solver with excellent communication skills.
  • Excellent command of written and spoken English and Chinese; fluency in Putonghua a plus.


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