Strategic CRM Executive

1 month ago


Helsinki, Uusimaa, Finland British American Tobacco Full time
About the Role

We are seeking a highly skilled CRM Executive to join our Trade team in Helsinki. As a key member of our organization, you will be responsible for project managing the creation, implementation, and optimization of relevant Trade Systems, ensuring smooth operations at 100% capacity and 100% uptime. Your expertise will drive business results and promote high-end processes and toolkits.

Key Responsibilities
  • Develop and lead the CRM solution to optimize ways of working, aligning with organizational expectations and requirements.
  • Ensure data integrity in the system and assess existing CRM software and hardware solutions to meet changing company needs.
  • Maintain efficient CRM solution maintenance, including data uploads and performance reports.
  • Ensure database integrity and frequent checks for improvement opportunities.
  • Commercial ownership of software systems like Salesforce, IVY, and Anaplan.
  • Explore new ways to utilize Systems' capabilities and innovate ad-hoc trade systems solutions.
  • Support the Trade Team in understanding and utilizing CRM, Anaplan, Salesforce, and PBI for planning and capacity.
Requirements
  • Strong analytical, systems, and numeracy skills with the ability to master complexity.
  • Previous experience in Trade Systems (e.g., Anaplan, Salesforce, PowerBI, Ivy) and MS Excel, PowerPoint.
  • Experience in a large organization, Marketing, Trade, and/or Supply Chain, or equivalent.
  • Sales/Field experience is strongly appreciated.
  • Project Management skills.
  • Dedicated drive for new ideas and execution.
  • University degree in Marketing, Business, or Business Information.
  • Fluency in Finnish and English.
What We Offer
  • Market-leading annual performance bonus (subject to eligibility).
  • Diverse health plans, work-life balance initiatives, transportation support, and flexible holiday plans with additional incentives.
  • Online learning platforms and personalized growth programs for leadership development.
  • Continuous improvement in a transformative environment, preparing for ongoing changes.
Why Join BAT?

We are a Global Top Employer, certified for offering excellent employee conditions. Collaboration, inclusion, and partnership underpin everything we do. We prioritize talent from all backgrounds, embracing diversity to meet our business goals. We support professionals looking to restart their careers through The Global Returners program. Come bring your difference and see what is possible for you at BAT.


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