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Digital Content Strategist

2 weeks ago


Espoo, Uusimaa, Finland IKEA Full time
Company Overview

We are the voice of IKEA, using words, pictures, and videos to tell the story about IKEA, build our brand, and inspire people with our offer.

Job Description

The role of Online Content Specialist involves executing high-quality and relevant content on IKEA digital channels to improve search engine relevance, strengthen the IKEA brand, and increase online visits, engagement, and conversions.

Daily Tasks
  • Manage content localization process: adjust global material for local adaptation to secure local relevance for Swedish language in-store communication and online communication for Swedish language website.
  • Manage & review digital assets and publish locally relevant content on IKEA digital channels based on received plans.
  • Measuring performance of content to optimize and improve KPIs, and contribute to the development with insights, recommendations, and solutions in the area of content.
  • Work closely daily with communications, range, merchandising, SEO (Search Engine Optimisation) and digital performance functions to secure cross-functional alignment in the wider E-commerce matrix.