Marketing Manager

7 days ago

Helsinki, Uusimaa, Finland BYD Europe Full time

About the role:

The Marketing Manager is responsible for developing and implementing tailored marketing strategies specific to the Finnish region and creating comprehensive plans that resonate with the European target audience. The Marketing Manager works collaboratively to optimize brand visibility, increase market share, and drive business growth within the Nordic region.

As Marketing Manager you will:

The Marketing Manager reports directly to the Country Manager and has a dotted line to the European Marketing Manager. The Marketing Manager is responsible for building the brand and driving sales in the local market by working closely with the European Marketing team, BYD dealer network, and the BYD regional teams to facilitate the development of robust quarterly marketing plans as part of the marketing plan process.

  • Ensure dealer websites, signage, and any marketing materials are up to date and in compliance with BYD CI policy.
  • Manage the Marketing Budget, including the allocation of funds to Retailers for marketing activities.
  • Collaborate with the Nordic sales team and the European HQ marketing team for all activities planned in the local market to help promote sales.
  • Define the Country Marketing Plan in line with business objectives and Global Marketing Strategic Guidelines.
  • Plan and lead the execution of National Events, conducting post-event analysis to understand the effectiveness of actions and feed insights internally.
  • Develop and manage regional advertising/digital campaigns across the local market in conjunction with the appointed agency.
  • Provide digital assets for local market use and ensure their usage and support during national campaigns.
  • Supervise Dealer Marketing Plans and monitor execution from Dealer Partners.
  • Provide valuable inputs for the construction of the European Marketing Plan and monitor competitor activities (Product & financial benchmarks, monthly installments, new campaigns…).
  • Develop and manage local advertising and PR campaigns in conjunction with the appointed agency with the support of the PR Manager.
  • Steer the marketing budget effectively.
  • Supervise relations with press, media, agencies, and digital influencers in relation to the operational support of the PR Manager to ensure visibility of the brand and product stories.
  • Conduct post-event analysis to understand the effectiveness of actions and feed this information into the marketing plan process.
  • Collaborate with and support the European PR and Events team when planning activities in the local market in relation to the PR Manager.
  • Foster, grow, and nurture relations with digital media and social influencers.
  • Act as a brand ambassador and always work with the customer in mind.
  • Actively engage and collaborate on any European event or activity as needed.

Your profile:

  1. University Degree in Marketing, Sales, or commercial disciplines.
  2. Solid experience in the automotive industry or branded retail products.
  3. 8+ years of experience in roles related to marketing management in the automotive business.
  4. Excellent digital skills.
  5. Customer-oriented mindset.
  6. Excellent communication and interpersonal skills.
  7. Able to prioritize and work proactively with efficient time management skills.
  8. Resilient and open-minded.
  9. Results-oriented with the ability to work to deadlines, hands-on approach, and motivated to achieve results.
  10. Effective and eloquent communicator in English & Finnish (Other European languages and/or Mandarin Chinese would be a plus).
  11. Connected with our mission and a more sustainable future.

We offer:

  1. Job in a fast-developing company that embodies sustainable and forward-thinking technology.
  2. Performance and experience-based competitive remuneration.
  3. Team building events and employee learning opportunities.
  4. Company car.

About BYD:

BYD is a leading, high-tech multinational company based in Shenzhen, China. It operates in four core fields: IT, automotive, new energy, and rail transit and employs over 220,000 people worldwide. As a global pioneer in New Energy Solutions, BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV, located in Schiedam, Netherlands, is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

#J-18808-Ljbffr

  • Marketing Manager

    12 hours ago

    Helsinki, Uusimaa, Finland BYD Company Limited. Full time

    Join to apply for the Marketing Manager (DENZA Brand) - Finland role at BYD EUROPE.About The RoleAs the Marketing Manager of DENZA Brand, you will be responsible for building the brand from 0-1 and driving sales in the local market. This position plays a critical role in marketing planning and analysis, localization, public relations management, dealer...

  • Marketing Manager

    2 weeks ago

    Helsinki, Uusimaa, Finland BYD Europe Full time

    About the roleAs the Marketing Manager of DENZA Brand, you will be responsible to build the brand from 0-1 and drive sales in Local market. This position plays a critical role in marketing planning and analysis, localization, public relations management, dealer marketing supervision, and budget steering and need strong collaboration ability.The Key...

  • Marketing Manager

    2 weeks ago

    Helsinki, Uusimaa, Finland Badaisphere Full time

    Job Title: Marketing Manager (AMER Region)Company: BadaiSphere TechnologiesLocation: Remote / AMER RegionJob Description:Join us as a Marketing Manager and lead our efforts to generate leads and build brand awareness in the AMER region. We are looking for a creative and strategic marketer to join our growing team.Responsibilities:Develop and implement...

  • Marketing Manager

    3 weeks ago

    Helsinki, Uusimaa, Finland Verifone Full time

    For more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.Verifone has a diverse, dynamic and fast-paced work environment in which employees are...

  • Enterprise Marketing Content Strategist

    2 weeks ago

    Helsinki, Uusimaa, Finland Generate More - The Enterprise Marketing Company Full time

    Reinventing Enterprise Marketing with AIWe are a boutique marketing consultancy dedicated to serving enterprise software and solution providers. Our mission is to elevate human creativity at scale by leveraging new technology.The Role:We're seeking a freelance copywriter who can craft compelling content for enterprise decision-makers, particularly...

  • Marketing Operations Manager

    19 hours ago

    Helsinki, Uusimaa, Finland BYD Europe Full time

    About the RoleThis position plays a critical role in marketing planning and analysis, localization, public relations management, dealer marketing supervision, and budget steering and need strong collaboration ability.The Key responsibilities will be:Develop and execute regional marketing strategies and annual plans for the brand, aligning with business...

  • Procurement Marketing Content Specialist

    1 week ago

    Helsinki, Uusimaa, Finland Generate More - The Enterprise Marketing Company Full time

    At Generate More, a boutique marketing consultancy specializing in procurement software and solution providers, we're on a mission to revolutionize enterprise marketing with an entrepreneurial mindset and intelligent use of technology.We're seeking a skilled freelance copywriter who can craft compelling content for procurement decision-makers in large...

  • Sales and Marketing Manager

    1 week ago

    Helsinki, Uusimaa, Finland PharmaRelations ApS Full time

    Fresenius KabiFinland - HelsinkiApply nowOn behalf of our client Fresenius Kabi we are now looking for a dynamic Sales and Marketing Manager to the Helsinki office:Fresenius Kabi is a global healthcare company that specializes in lifesaving medicines and technologies for infusion, transfusion, clinical nutrition and biosimilars. Our products and services are...

  • Procurement Marketing Copywriter

    1 week ago

    Helsinki, Uusimaa, Finland Generate More - The Enterprise Marketing Company Full time

    Procurement Marketing Copywriter (Freelance)*This role is fully remote and freelancer-friendly. Work anywhere in the world.*About us:Generate More is a boutique marketing consultancy serving procurement software and solution providers. We're on a mission to reinvent enterprise marketing with an entrepreneurial mindset and an intelligent use of new...

  • Digital Marketing Manager

    2 days ago

    Helsinki, Uusimaa, Finland Helsinki Partners Oy Full time

    Company OverviewHelsinki Partners Oy is a city marketing, investment promotion and talent attraction company owned by the City of Helsinki. Our mission is to promote the city's sustainable growth and build Helsinki's global reputation and brand.We do this by attracting international investments, businesses, talents and visitors, and conducting international...

  • Marketing & Communications Manager

    2 weeks ago

    Helsinki, Uusimaa, Finland GroupM Full time

    Marketing & Communications ManagerWe're seeking a proactive Marketing & Communications Manager for a permanent, full-time role (37.5h/week). Reporting to the Nordic Marketing & Communications Director (dotted line to the Nordic Head of Marketing), you'll execute localized marketing and communication strategies for all GroupM entities, ensuring alignment with...

  • Manager, Digital Marketing

    2 days ago

    Helsinki, Uusimaa, Finland Helsinki Partners Oy Full time

    Are you looking for a meaningful new direction for your career? Join us at Helsinki Partners The result of our work is seen in building Helsinki's international awareness and economic growth.Helsinki Partners is a city marketing, investment promotion and talent attraction company owned by the City of Helsinki. Our mission is to promote the city's sustainable...

  • Marketing & Communications Manager

    2 weeks ago

    Helsinki, Uusimaa, Finland Group M Worldwide Inc. Full time

    Marketing & Communications Manager We're seeking a proactive Marketing & Communications Manager for a permanent, full-time role (37.5h/week). Reporting to the Nordic Marketing & Communications Director (dotted line to the Nordic Head of Marketing), you'll execute localized marketing and communication strategies for all GroupM entities, ensuring alignment...

  • Game Marketing Project Manager

    1 week ago

    Helsinki, Uusimaa, Finland Supercell Full time

    About This RoleWe're looking for a talented Marketing Producer to join our team and play a pivotal role in defining the future of game marketing. As a Marketing Producer, you'll work closely with Marketing Leads and cross-functional teams to develop and execute comprehensive marketing campaigns that drive business growth and engage millions of gamers...

  • Marketing & Communications Manager

    2 weeks ago

    Helsinki, Uusimaa, Finland GroupM Finland Full time

    We're seeking a proactive Marketing & Communications Manager for a permanent, full-time role (37.5h/week). Reporting to the Nordic Marketing & Communications Director (dotted line to the Nordic Head of Marketing), you'll execute localized marketing and communication strategies for all GroupM entities, ensuring alignment with Nordic initiatives while...

  • Global Marketing Manager

    1 week ago

    Helsinki, Uusimaa, Finland Remote Full time

    Remote is a global company that values diversity, equity, and inclusion. We're committed to creating a workplace where everyone can thrive, regardless of their background, identity, or experience. As a Marketing Director, you'll play a critical role in helping us achieve this goal.About the JobThis full-time position is part of our Marketing team, which...

  • Global Innovation Marketing Manager

    2 weeks ago

    Helsinki, Uusimaa, Finland Solenis Full time

    Job Title: Global Innovation Marketing Manager – Food PackagingThe Global Marketing Innovation Manager is reporting to the Global Marketing Innovation Director. This role will be responsible for driving strategic growth through innovation in key market segments like food and barrier packaging, focused on products that enhance sustainability for global...

  • Global Innovation Marketing Manager

    4 days ago

    Helsinki, Uusimaa, Finland Solenis Full time

    Job Title: Global Innovation Marketing Manager – Pulp and Tissue & TowelThe Global Marketing Innovation Manager reports to the Global Marketing Innovation Director. This role will be responsible for driving strategic growth through innovation in both Pulp and Tissue & Towel market segments, focused on products that enhance sustainability for global...

  • Procurement / Enterprise Marketing Copywriter (Freelance)

    2 weeks ago

    Helsinki, Uusimaa, Finland Generate More - The Enterprise Marketing Company Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Generate More - The Enterprise Marketing CompanyLet's fix enterprise marketing with AI | ProcureTech enthusiast | Founder at generatemore.ai*This role is fully remote and freelancer-friendly. Work anywhere in the world.*About us:Generate More is a boutique...

  • Procurement / Enterprise Marketing Copywriter (Freelance)

    2 weeks ago

    Helsinki, Uusimaa, Finland Generate More - The Enterprise Marketing Company Full time

    Let's fix enterprise marketing with AI | Fractional CMO | ProcureTech enthusiast | Founder at generatemore.aiThis role is fully remote and freelancer-friendly. Work anywhere in the world.About us:Generate More is a boutique marketing consultancy serving enterprise software and solution providers. We're on a mission to reinvent enterprise marketing with an...