
User Acquisition Data Analyst
2 days ago
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars: Hunters, CSR Racing, Dragon City, Empires & Puzzles, FarmVille, Golf Rival, Hair Challenge, Harry Potter: Puzzles & Spells, High Heels, Merge Dragons, Merge Magic, Monster Legends, Toon Blast, Top Eleven, Toy Blast, Two Dots, Words With Friends, and Zynga Poker. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook, or the Zynga blog.
Position OverviewIn this role, you'll work closely with our teams in User Acquisition, ASO, and Creative to deliver actionable insights, create dashboards, and coordinate experiments that shape the success of our games, including the top-grossing hit Empires & Puzzles.
What You'll Do- Supporting User Acquisition managers by finding insights through quantitative and qualitative analysis, as well as monitoring the impact of our marketing decisions.
- Driving decision-making through analyses, statistical modeling and presentations for both non-technical and technical team members.
- Reconcile data from various analytics sources (MMP, Firebase, SKAdNetwork, App Store Console) to identify discrepancies and ensure accuracy and consistency.
- Collaborate with team members working with User Acquisition, ASO, and Creative to understand their needs and ensure access to relevant analytical resources.
- Building and maintaining dashboards, tools and reports.
- Working with data pipelines in cooperation with our data engineering team.
- Designing and evaluating experiments.
- Defining best practices to elevate our marketing team's success.
- Prior work experience as an analyst in the F2P gaming industry.
- Proficiency in SQL and coding skills in a scripting language like R or Python.
- Experience with cloud data warehouses such as Redshift, BigQuery or Snowflake.
- Solid knowledge of industry-standard statistical methods such as LTV modelling and A/B testing.
- Fluent in English, both verbal and written.
- Ability to work independently and with precision.
- Experience working with performance marketing teams (UA & ASO).
- Web development experience.
- Competitive salary and benefits.
- Exciting, fun, and highly successful projects to work on.
- An international team filled with inspirational and talented colleagues.
- Lots of autonomy and responsibility.
- Office conveniently located in downtown Helsinki.
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scam or phishing attack, and you should not engage. Zynga's in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).
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