User Acquisition Data Analyst

2 days ago


Helsinki, Uusimaa, Finland Tbwa ChiatDay Inc Full time
User Acquisition Data Analyst - Small Giant Games

Helsinki, Finland

Who We Are:

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including Star Wars: Hunters, CSR Racing, Dragon City, Empires & Puzzles, FarmVille, Golf Rival, Hair Challenge, Harry Potter: Puzzles & Spells, High Heels, Merge Dragons, Merge Magic, Monster Legends, Toon Blast, Top Eleven, Toy Blast, Two Dots, Words With Friends, and Zynga Poker.

Position Overview:

In this role, you'll work closely with our teams in User Acquisition, ASO, and Creative to deliver actionable insights, create dashboards, and coordinate experiments that shape the success of our games, including the top-grossing hit Empires & Puzzles.

What You'll Do:
  • Supporting User Acquisition managers by finding insights through quantitative and qualitative analysis, as well as monitoring the impact of our marketing decisions.
  • Driving decision-making through analyses, statistical modeling, and presentations for both non-technical and technical team members.
  • Reconcile data from various analytics sources (MMP, Firebase, SKAdNetwork, App Store Console) to identify discrepancies and ensure accuracy and consistency.
  • Collaborate with team members working with User Acquisition, ASO, and Creative to understand their needs and ensure access to relevant analytical resources.
  • Building and maintaining dashboards, tools, and reports.
  • Working with data pipelines in cooperation with our data engineering team.
  • Designing and evaluating experiments.
  • Defining best practices to elevate our marketing team's success.
What You Bring:
  • Prior work experience as an analyst in the F2P gaming industry.
  • Proficiency in SQL and coding skills in a scripting language like R or Python.
  • Experience with cloud data warehouses such as Redshift, BigQuery, or Snowflake.
  • Solid knowledge of industry-standard statistical methods such as LTV modelling and A/B testing.
  • Fluent in English, both verbal and written.
  • Ability to work independently and with precision.
Bonus Points/Nice to Have:
  • Experience working with performance marketing teams (UA & ASO).
What We Offer You:
  • Competitive salary and benefits.
  • Exciting, fun, and highly successful projects to work on.
  • An international team filled with inspirational and talented colleagues.
  • Lots of autonomy and responsibility.
  • Office conveniently located in downtown Helsinki.
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