Business Development Lead, AI

If you're a
builder
who sees a white space in the market,
loves selling
custom solutions
, and wants to be the first to drive, shape and build the commercial success of an AI-first consulting unit,*
this is it.***
Key points at a glance

Purpose:
Drive the commercial model, new sales, and Go-to-Market (GTM) execution and early strategy for a brand new unit focused on
AI & Automation initially on Google Technologies
. You are the sole commercial driver at launch, however supported by a team who is also commercially oriented.

Compensation:
€75–90K OTE
(Base + Performance Bonus). Base salary estimated in the
€6k–7k/month
range. The initial model focuses on shared team success, not individual commission.

Where:
Hybrid in Finland; flexible presence in
Helsinki
and with customers when it actually makes sense.

Your Profile:
An energetic, generalist-minded sales pro with
5+ years of experience
, a passion for tech and AI, and a track record of selling
custom
consulting or custom software solutions
.

Team & Leadership:
Join a growing lean, high-impact team with a
Lead Solutions Architect
and a
Technical Lead
. Based on successes, we expect the team to also grow during the following year. This role currently reports directly to the
CEO
.

Why this might not be for you:
If you need a fully defined service catalog, or prefer to only sell pre-packaged SaaS. This role is about
building the offering together with the small but highly skilled team of technical experts, while you sell the first cases.
Why this is your next career move

Gapps is profitable, founder/employee-owned, and moving decisively toward providing a wider scale of
AI & automation solutions for our clients
. Our Solutions unit is driving that shift. We have the technical engine ready with our Lead Solutions Architect and Technical Lead. Now, we need
you
, the
commercial Duracell
who gets excited by white-space, ambiguity, and the chance to
drive the idea to market right now.
You won't be waiting for a perfect product to sell. You'll work hands-on to
create and close the first custom AI/automation solution deals
in partnership with our technical experts. You will be the business visionary who translates market feedback and customer pain points directly to the technical strategy, ensuring we build what actually works, sells and solves client pain points.

Role Details

As the
Business Development Lead
, you are the engine of commercial growth and market credibility for a completely new unit. You will be the
de-facto Business Lead.

• Define and Drive the Go-to-Market: You're the first commercial hire. Your immediate job is to get our first high-impact, custom AI/automation projects signed, from initial workshop sales to Proof-of-Concept (PoC) agreements and pilot projects that scale into production.
• Be the Commercial Bridge: Work as the key partner to the Lead Solutions Architect (who handles technical productization) and the Technical Lead (who handles execution). You own the commercial angle, business model, and pricing. You provide the feedback loop: what's working, and what needs to change in our approach and angle.
• Convert Custom Needs to Solutions: Your sales expertise must be in the custom consulting space. You can sell a vision and a service, not just a nicely wrapped box. You'll constantly refine our service offering and feed crucial customer insights back to the technical team.
• Own the Financial Drive: You are responsible for hitting the unit's revenue goals, starting with a clear target for the first year.

What you'll do

• Proactively Sell & Prospect: Go into the market, talk to customers, and uncover needs that AI and automation can solve. This requires energetic solution selling and lead generation (e.g., starting with selling those first exploratory workshops to new or existing customers).
• Service Development & Concepting: Work hands-on with the Lead Solutions Architect to turn successful custom deals into scalable, repeatable service concepts and offers.
• Business Model Ownership: Define pricing strategies, service tiers, and commercial terms for new offerings.
• Market Feedback Loop: Act as the voice of the customer, ensuring the technical solutions team knows what works, what doesn't, and where the next opportunity lies.

What We're Looking For (the Essentials)

• Custom Sales Track Record (5+ years): Proven experience selling complex, custom consulting services, software development, or technical solutions (ideally in the tech sector). Selling licenses or pure SaaS is not the main focus here.
• AI/Automation Vision & Interest: You are genuinely interested in AI, have hopefully experimented with it, and have a clear vision of how it can create business impact. You're the type who is constantly thinking about how to drive impact through technology.
• Builder/Startup Mindset: You are a generalist excited by an early-stage team's ambiguity and the need to iterate fast. You are the person who is most fearlessly entering the market to test and drive an idea forward, you are commercially capable of navigating and creating your own path.
• Fluency in Business & Tech: Capable of bridging the gap between a technical solution and tangible business value.
• Language Skills: Fluent professional English (written and spoken) is essential, and Finnish is highly important for our local market focus.

Compensation & Practicalities

• Initial Compensation Model: Fixed base salary (estimated €6k–7k/month range) with a performance incentive tied to the Solutions team's overall success and revenue targets. The full commission model will be introduced as the unit and portfolio mature.
• Location: Hybrid in Finland; flexible presence in Helsinki and on-site with customers when it serves the work.
• Travel: Some travel might be expected mainly within Finland and the Nordics.
• Modern Office & Perks: Our Kalasatama office features a welcoming atmosphere with ergonomic desks, quiet spaces, a gym, and snacks. You'll also receive modern work tools and support to set up your remote workstation for maximum comfort and productivity.
• Learning & visibility: Time for exploration, support for speaking/writing, and space to build your expert brand
• Well-being: We prioritize your well-being with extensive occupational healthcare, comprehensive insurance, and support for your physical and mental health. In addition, we have other benefits to support your wellbeing at work and in your everyday life.

How to Apply

We are accepting applications until
Monday 15th
of December
, 2025. We aim for a start date as soon as possible, hopefully between January-March of 2026. Apply via this page by

We are reviewing applications already during the process and will fill the role as soon as we find the right person

Process

• Step 1: Quick intro call with our P&C Lead Vivien
• Step 2: Conversation with our CEO Marc
• Step 3: Conversation with the team behind
• Step 4: Final chat with our CEO Marc (+ references)

Questions?
Reach out to our CEO Marc Josefsson ) and P&C Lead Vivien Rintala ). To insure we won't miss your email, please include both in the email.
Gapps is building on 15 years of cloud expertise to lead the next wave: helping Nordic companies turn Google Cloud, AI and automation into real business outcomes. With a strong, profitable base and a clear AI-first direction, we're now shaping solutions that transform how our customers sell, serve, and operate.