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Senior Marketing Data Analyst

2 hours ago

Helsinki, Uusimaa, Finland Games Factory Talents | Connecting Passion & Talent Full time

We are looking for an experienced
Senior Marketing Data Analyst
to join a team of a global music education platform where anyone can learn, play, create, and teach music - used by millions of people. The company is profitable and growing fast, building at the intersection of education, product, and tech. Small, empowered teams, big user impact, and a strong craft mindset.

Location:
Berlin or Helsinki (hybrid)

Team:
Growth (Performance Marketing, ASO, CRM), partnering with Analytics Engineering & Data Science squads.

Your Mission

Connect user acquisition to subscription outcomes. You will be the embedded data partner to Performance Marketing. You'll build the decision engine that is connecting channel spend to subscription outcomes, shaping
MMM (Marketing Mix Modeling)
and
LTV/CAC
forecasts, and validating impact with experimentation, so the team deploys budget with confidence and grows high-quality, long-lived subscribers.

What You'll Do

  • Own performance marketing analytics across
    Google, Meta, TikTok
    and emerging channels - linking acquisition to retention, payback, and
    LTV
    .
  • Build robust
    dashboards & reporting
    (Looker/Tableau or similar) for live campaign monitoring and decisioning.
  • Advance
    MMM
    and support predictive
    LTV/CAC
    and scenario models (e.g., major promos like Black Friday).
  • Design/evaluate
    A/B
    and
    incrementality
    (incl. geo/casual-lift) tests on creatives, pricing/paywall, and funnel changes.
  • Run deep
    EDA
    (exploratory data analysis), segmentation, and cohort analysis by geo/audience; surface opportunities, risks, and next actions.
  • Translate complex analyses into clear narratives that influence spend, creative, and roadmap decisions.
  • You won't own pipelines; you'll collaborate with analytics/data engineering to get the right data in place.

Scope & Focus

  • Mobile-first today;
    expanding to more
    web
    analytics next year.
  • Work alongside
    Performance Marketing
    (they execute campaigns); you provide analysis, experimentation, and decision support.

Requirements

  • Experience:
    4–6+ years in performance/growth analytics for consumer mobile apps preferably with subscription businesses model.
  • Deep understanding of
    marketing attribution
    ,
    MMM
    ,
    A/B testing
    , and
    cohort-based LTV analysis
    .
  • Advanced skills in
    SQL
    and proficiency with
    Python
    ,
    R
    , or similar.
  • Tooling:
    Google Ads, Meta, TikTok
    ; BI (
    Looker/Tableau
    or similar).
  • Economics:
    cohort-based
    LTV
    , CAC, payback, subscription funnel metrics (monthly & annual plans).
  • Communication:
    sharp data storytelling; influence across marketing & product.
  • Mindset:
    curious, pragmatic, outcome-oriented—treats
    Growth as a product
    .

Benefits

  • Hybrid work in Berlin or Helsinki
    with modern offices in both cities.
  • Health & wellbeing:
    medical services/extended insurance, mental health support, and commuter benefits.
  • Lifestyle stipends & perks:
    allowances for lunch, exercise & culture; free snacks and drinks.
  • Quality tools:
    company laptop/phone and the gear you need to do your best work.
  • Flexibility:
    hybrid setup and flexible working hours.