
Senior Game Marketer
14 hours ago
We are looking for a skilled Senior Game Marketer to join our team in Helsinki, Finland. As a key member of our Global Marketing team, you will be responsible for developing and executing global marketing strategies to drive player engagement and maximize commercial success for our live game, Clash Royale.
About UsWe are Supercell, a game company based in Helsinki, Finland, with offices in San Francisco, Seoul, and Shanghai. Since our launch in 2010, we've released six games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters. Our mission is to create great games that as many people as possible play for years and that are remembered forever.
Job DescriptionThis is an exciting opportunity to join our team and contribute to the success of our live game, Clash Royale. You will work closely with internal cross-functional teams to champion the product, explain how it fits into the market, meet players' needs, and present it to our players.
You will be responsible for developing and executing global marketing strategies to drive player engagement and maximize commercial success. This includes:
- Developing messaging around our USPs, understanding competitive dynamics, planning launches of new features, and adapting the marketing strategy based on user engagement and feedback.
- Working closely with the game team to relay market demands and potential improvements, drive and facilitate cross-functional collaboration, and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines.
- Strategizing and operationalizing player communication inside and outside the game, including pop-ups, push notifications, platform featuring, and store optimization (ASO).
- Identifying and developing growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.
- 5+ years of experience in Product Marketing ideally in the gaming industry, entertainment, or e-commerce.
- Strong analytical skills to assess market data and product-specific performance.
- A deep understanding of the game/product development process and lifecycle management.
- Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of the role of various functions and how they can work together to deliver growth.
- Experience in giving detailed feedback and communicating direction between both internal teams and external partners while respecting schedules.
- Growth mindset with a passion for marketing, innovation, and risk-taking.
- Located in or willing to relocate to Helsinki.
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