Head of Brand

6 days ago

Helsinki, Uusimaa, Finland Kiilto Family Full time
Head of Brand and Portfolio, Consumer Goods (Helsinki)

Kiilto has been shaping the future since 1919, and this is your chance to be part of it. We are looking for a Head of Brand and Portfolio to join our growing international company. As a Head of Brand and Portfolio, you will be responsible for the marketing team within the Consumer Goods Business Area.

About the role

We are seeking a dynamic and experienced Head of Brand and Portfolio to lead and guide our Marketing function in the Consumer Goods Business Area. In this role, you will oversee the Marketing function, including product information management, to drive profitable growth. You will set a clear strategic vision for the team, aligning their efforts with both the Business Area and Group strategy. Your leadership will be crucial in preparing and implementing strategic actions to achieve our targets.

In this role, you will lead and support Brand and Category Managers in developing market and category entry strategies, strategic planning, budgeting, pricing, and individual development. Together with your team, you take overall responsibility for NPD innovations and brand development. You guide and develop processes across the functions and have full P&L responsibility for the Marketing function. You will report to the Business Area Director, Consumer Goods.

You will collaborate with various internal stakeholders, including Group Management, Sales, Group Marketing, Brand and Communications, Supply Chain, RDI, and Professional Hygiene teams. Externally, you will engage with ad and media agencies, key accounts, consultant agencies, and various service providers.

To ensure the success of your professional team, your role is to create the best possible conditions for individuals through people-centric leadership. You will be part of the Consumer Goods Management Team, with your primary area of operation in Finland.

Qualifications, skills and experience

  • Extensive experience in sales and marketing, with a proven track record of successful business leadership and strategic expertise within retail, preferably in FMCG.
  • Strong leadership skills and experience in guiding teams and delivering results with others.
  • Deep and customer-centric understanding of how to drive business growth (sales & profitability) in a dynamic and competitive market, a readiness to challenge the status quo and bring a continuous improvement mindset.
  • Strategic decision making by using data to lead the business strategy.
  • Experience and ability to create and deliver long-term business and brand strategies with a can-do attitude.
  • Good social skills and interaction with stakeholders.
  • Commercial degree (MBA, BBA) or degree in other relevant field.
  • Fluency in both written and spoken Finnish and English.

A workplace that cares

At Kiilto, you will be working with a growing and international, but down-to-earth family business. Kiiltonians appreciate our long-term perspective, open and transparent company culture, the Kiiltonian team spirit, and versatile opportunities to acquire new skills and grow alongside the company. We organise internal innovation programmes and encourage Kiiltonians to develop their skills through our own training programmes. We are especially proud of our award-winning activities that promote the well-being of our employees. For example, we have been awarded the 'Finland's Most Active Workplace' certificate twice.

In case you got this far, continue reading for just a bit more

Do you want to be part of our community? Do not hesitate to apply. The last day to apply is 21 April 2025. Please also attach your salary request and CV with a 1-minute introductory video.

If you want to hear more details on the position, please contact Business Area Director Kaisa Tuppura, +358 45 6325933, on 9 April between 13.00 and 14.00 EET.

We operate in compliance with Kiilto's recruitment process and treat all communications related to the posting with absolute confidentiality. We will organise the interviews for the role on 25 April 2025. The selected candidate will need to pass a health check, which includes drug testing.

KiiltoClean Oy is part of Kiilto, a growing Finnish family business over a hundred years old, whose vision is the year 2080. We develop, manufacture and sell solutions for the chemical industry in four different business areas, which are construction, industrial adhesives and fire prevention, professional hygiene and consumer products. The core ideas of Kiilto's operations are environmental leadership, closeness and commitment to the future. Kiilto operates in nine countries and employs a total of over 700 people. In 2023, Kiilto's turnover was approximately EUR 227 million.www.kiilto.com

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