Finland Social Media Manager

Social Media ManagerAnker began as the world's fastest-charging brand and has grown into a house of brands spanning audio, projectors, smart-home technology, solar energy and even UV printing. One thread connects them all: bold, unmissable content made by our Social Community & Content team. Our NEU social media team builds the social presence of these brands across Northern and Eastern Europe — partnering with creators, media and communities to drive awareness, consideration and advocacy. We don't do corporate-speak. We make brands people actually want to follow. Reporting to: As our Social Media Manager for Finland, you'll lead our brands' social presence in the Finnish market — deciding what we post, how we sound, and how millions of people discover and engage with our products.
• Reporting to: Nordic MKT Lead
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Location:
Finland, as part of the NEU social media team (flexible/remote within Finland possible depending on the candidate)

What You'll Do
• Own the social playbook. Shape the regional social strategy, plan the content calendar and run day-to-day execution end to end. Craft a distinctive, humanized brand persona and tone of voice that feels genuinely Finnish — and own the numbers behind it: organic reach, engagement rates and community growth.
• Turn culture into content. Have your finger on the pulse of emerging trends, memes and cultural moments, and move fast enough to turn them into scroll-stopping content. Spark real conversations in the comments and design creative mechanics that get our community making content of their own (UGC)
• Build the creator ecosystem. Discover, and manage relationships with local Finnish creators and influencers (KOL/KOC). Lead collaborative storytelling from first brief to final cut, ensuring content is authentic, high-impact and unmistakably on-brand.
• Make every launch unmissable. Embed yourself in product launch cycles and create social roadmaps and collaborate alongside PR and local sales colleagues, so every launch milestone moment lands with maximum reach.
• Grow super-fan communities. Build and nurture fan groups across native platforms, running tailored activations that turn casual followers into vocal brand advocates.
• Thrive in a fast, global rhythm. Work in a high-energy, collaborative environment with colleagues across Europe, China and beyond, meeting tight turnaround times and reporting monthly and campaign performance against key metrics. What You Bring
• 2+ years in social media — in-house at a brand, at a creative agency, or a proven track record running high-performing personal channels — with a portfolio of breakthrough campaigns or viral hits you're proud to show.
• Cultural fluency. An exceptional feel for Finnish internet culture, its sub-cultures and its diverse audiences: tech enthusiasts, mobile gamers, lifestyle creators and everyday consumers alike.
• Hands-on making skills. Must be comfortable shooting and editing short-form video (TikTok, Reels, Shorts) and producing basic visual assets.
• An AI-empowered workflow. Skilled at using generative AI tools to accelerate ideation, scriptwriting and creative asset production.
• A data-driven, can-do mindset. Positive, detail-oriented, able to work independently and collaboratively in a fast-paced environment
• Language: Native Finnish, with professional working proficiency in English. •