Paid Media Coverage

2 weeks ago

Helsinki, Uusimaa, Finland Imprint Now Full time

US Client | US Business Hours (9 AM – 6 PM CST)

We are hiring a Paid Media Coverage & Optimization Associate to support product-level ad coverage and performance monitoring across Google Ads and Meta Ads.

This is an operations + analytics role. You will work directly with a US-based client and align with their existing paid media and analysis teams.

What This Role Is

  • Paid media operations & execution
  • Product feed and SKU-level coverage
  • Performance monitoring using predefined targets
  • Cross-team coordination

Core Responsibilities

Product Ad Coverage

  • Ensure all new products and categories are:
  • Properly mapped
  • Approved
  • Live in Google & Meta ad accounts
  • Maintain a master product-to-ad coverage tracker

New Product Launch Operations

  • Create and enforce a launch checklist:
  • Product added → feed updated → campaign/ad group created → QA → live
  • Coordinate with analysts and ads teams to avoid launch delays

Performance Guardrails

  • Monitor predefined ROAS / CPA / MER targets
  • Identify underperforming products and:
  • Pause
  • Optimize
  • Escalate to the ads team

Coordination (Not Strategy)

  • Work alongside the existing ads team to:
  • Follow established campaign structures
  • Respect budgets and bidding strategies
  • Align with business goals

Reporting

  • Weekly reports:
  • New products added
  • % live in ads
  • Time-to-launch
  • Monthly summaries:
  • Products meeting vs missing return targets

Working Details

  • Client location: United States
  • Working hours: 9 AM – 6 PM CST, Mon–Fri
  • Engagement: Candidate works directly with the client
  • Location: Remote (Work from anywhere)

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