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Senior Marketing Technology Manager

2 hours ago

Helsinki, Uusimaa, Finland Luxid Full time

Are you a strategic and hands-on Senior Marketing Technology Manager passionate about driving customer engagement through data, technology, and personalized journeys? Do you enjoy shaping Martech strategies, leading project teams, and turning platforms and insights into measurable business impact? If this sounds like you, you might be the Senior Marketing Technology Manager we're looking for

We Luxidians are a team of creative thinkers, strategists, data analysts, writers, designers, filmmakers, virtual world builders, developers and technologists. We use insight-led creativity to accelerate growth for our clients. With 30+ years of experience in delivering marketing and commerce solutions to a strong international client base, we help organizations break silos to build customer journeys that drive sales and support buyers.

As a Senior Marketing Technology Manager, you play a key role in defining and executing marketing technology strategies that support business objectives and enhance the customer life cycle. You oversee Martech platforms and operations, lead cross-functional collaboration, and guide teams in delivering multi-channel, data-driven campaigns. Combining strategic thinking with operational excellence, you ensure Martech initiatives are scalable, performance-driven, and continuously optimized to deliver meaningful customer experiences and long-term value.

Main Responsibilities
Martech Strategy & Governance

  • Define, own, and evolve Martech strategies aligned with business and customer experience objectives.
  • Translate business goals into actionable Martech roadmaps, priorities, and measurable outcomes.
  • Ensure scalability, consistency, and governance across Martech platforms and processes.
  • Evaluate existing Martech setups and identify opportunities for optimization and innovation.

Campaign Enablement & Marketing Automation

  • Lead customer segmentation, journey design, and personalization strategies across channels.
  • Oversee the deployment and optimization of marketing automation workflows and life cycle campaigns.
  • Ensure best practices in campaign execution, testing, and continuous improvement.
  • Drive the effective use of data insights to enhance customer engagement and performance.

Platform Ownership & Operations

  • Own the day-to-day operation and optimization of Martech platforms, including Salesforce or similar tools.
  • Ensure data quality, system reliability, and alignment with privacy and compliance requirements.
  • Collaborate with IT and external/internal stakeholders to improve platform capabilities and integrations.
  • Monitor platform performance and campaign effectiveness, turning insights into action.

Leadership & Cross-Functional Collaboration

  • Lead, mentor, and develop a project team of Martech specialists and managers. While the role involves leadership of initiatives and collaboration across teams, it is not however a formal people management position and does not include direct line management responsibilities.
  • Support regional marketing teams with training, guidance, and best practices.
  • Work closely with marketing, sales, product, and data teams to ensure aligned execution.
  • Foster a collaborative, high-performing Martech culture across teams and regions.

Qualifications That Ensure Success

  • 5–7 years of experience in Martech, CRM or marketing automation roles.
  • Hands-on experience with Salesforce or similar marketing automation platforms.
  • Strong understanding of customer data, segmentation, multi-channel campaign management, and analytics.
  • Proven experience in team leadership, stakeholder management, and project delivery.
  • Ability to translate business objectives into effective Martech solutions and processes.
  • Strong problem-solving skills with a structured and proactive mindset.
  • Experience working in a global or distributed corporate environment.
  • Excellent communication skills in English and native Finnish

What We Offer

  • A supportive, highly skilled and experienced team of Martech professionals: At Luxid, everyone is encouraged to be themselves and bring their unique strengths to the table. Our daily work is built on close collaboration, open communication, and shared successes. We hold regular team meetings to share expertise and support each other. We also enjoy after work events, and team days – we want everyone to feel part of the group.
  • Welcoming new team members: New employees are warmly welcomed, and they immediately get involved in projects and receive support from experienced team members. We have a clear onboarding program to help new colleagues quickly get to know Luxid's ways of working and our culture. Every new employee has the opportunity to influence and develop their own role – ideas and initiatives are always valued
  • Opportunities for growth: We offer the chance to work with big international brands in trailblazing projects, earn industry certifications, and develop skills in diverse ways. We encourage participation in industry events, training, and conferences – continuous learning is part of our everyday life.
  • Diversity and inclusion: At Luxid, we value different backgrounds and expertise. Our team includes professionals from various countries and cultures, and we are truly international, English-speaking, and inclusive. We believe that a diverse group brings new perspectives and strengthens our team.
  • Well being and flexibility: We provide extensive occupational health care, culture, sports, and wellness benefits, as well as flexible remote work opportunities worldwide. Our offices are located in Helsinki, Turku, London, Austin and Dayton. For this position, regular visits to our Helsinki or Turku office are required.
  • Competitive salary: Starting at €4500/month, based on experience and skills.

Please submit your application
by February 15, 2026.