Video Strategy Manager
2 weeks ago
We are seeking a Senior Video Specialist to join our team and shape the future of video strategy. This is a senior-level role that goes beyond traditional planning and buying of TV advertising—it's about crafting holistic, multi-channel video strategies that deliver measurable results and meet client objectives.
Key Responsibilities:- Lead Strategic Planning: Take ownership of client accounts by developing and executing total video strategies across multiple channels, including linear TV and online video.
- Translate Objectives into Strategy: Understand client business goals and craft creative, data-driven strategies that align with their needs.
- Provide Expert Guidance: Act as a trusted advisor to clients and internal teams, offering insights on how to best utilize each video channel to achieve campaign success.
- Drive Campaign Excellence: Oversee top-level budget allocation, channel-specific planning, campaign execution, optimization, and reporting in collaboration with the team.
- Stay Ahead of Trends: Keep up to date with industry innovations and share them internally, trends, and measurement methodologies to ensure our strategies remain ahead of the curve.
- Mentor and Elevate the Team: Work closely with the team manager to help the AV team refine their skills and create even better video strategies.
- Have preferably 5+ years of experience in media planning concerning video channels (linear TV and/or online video)
- Are familiar with video tools, planning & buying platforms and have experience working in digital media
- Possess strong strategic thinking and the ability to connect client objectives with actionable media strategies
- Understand cross-media planning principles and can evaluate the strengths and weaknesses of different video channels
- Have a solid grasp of measurement methodologies and can guide campaigns to deliver meaningful results
- Are a collaborative team player who enjoys working with diverse clients and partner agencies
- Are eager to learn about clients' businesses to create long-term value and impactful strategies
- Have an analytical mindset with attention to detail and a drive to continuously improve
- Have experience working with AI and have dived into the possibilities of using it in marketing
- Are an independent problem solver and feel comfortable operating in multiple platforms in your daily work
- Have fluent oral and written Finnish and English language skills.
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