
User Acquisition Strategist
6 days ago
**Our Mission**
Zynga's mission is to connect the world through games. We are a global leader in interactive entertainment, dedicated to creating engaging experiences for players worldwide. Our diverse portfolio of popular game franchises has been downloaded billions of times on mobile, making us one of the most successful gaming companies in the industry.
Job Role
In this role, you will be responsible for analyzing data from various sources, identifying trends, and providing recommendations to shape the success of our games. You will work closely with our User Acquisition, ASO, and Creative teams to drive decision-making and improve game performance.
Key Responsibilities
- Supporting User Acquisition managers by finding insights through quantitative and qualitative analysis.
- Driving decision-making through analyses, statistical modeling, and presentations.
- Reconciling data from MMP, Firebase, SKAdNetwork, and App Store Console to ensure accuracy and consistency.
- Collaborating with team members to understand their needs and provide relevant analytical resources.
- Building and maintaining dashboards, tools, and reports.
- Working with data pipelines in cooperation with our data engineering team.
Requirements
- Prior experience as an analyst in the F2P gaming industry.
- Proficiency in SQL and coding skills in R or Python.
- Experience with cloud data warehouses like Redshift, BigQuery, or Snowflake.
- Solid knowledge of industry-standard statistical methods such as LTV modeling and A/B testing.
- Fluent in English, both verbal and written.
What We Offer
- A competitive salary and benefits package.
- The opportunity to work on exciting and successful projects.
- An international team filled with talented colleagues.
- Lots of autonomy and responsibility.
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