
Game Development Professional
4 days ago
We're looking for a Product Marketing expert to join our team and drive player engagement and commercial success. This role involves conducting market research, analyzing product performance, and collaborating with internal teams to champion the product and develop effective marketing strategies.
Main Responsibilities
- Conducting market research to understand the player journey, industry trends, competitive landscape, and target customer segments.
- Developing and executing go-to-market plans for evergreen marketing campaigns.
- Collaborating with the game team to relay market demands and potential improvements.
- Strategizing and operationalizing player communication inside and outside the game.
- Identifying and developing growth levers through rigorous AB testing and scaling up initiatives that drive meaningful business growth.
About You
- 5+ years of experience in Product Marketing ideally in the gaming industry, entertainment, or e-commerce.
- Strong analytical skills to assess market data and product-specific performance.
- A deep understanding of the game/product development process and lifecycle management.
- Experience working with a broad range of marketing functions with a good understanding of the role of various functions.
- Growth mindset with a passion for marketing, innovation, and risk-taking.
- Licensed to work in Finland or willing to relocate.
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