B2B Content Marketing Manager

3 days ago


Helsinki, Uusimaa, Finland Agoda Full time
Job Description

As a Marketing Strategy Analyst (B2B Content Strategy), you will be responsible for developing and executing various communication strategies aimed at B2B partners.

This includes contributing to Agoda's comprehensive product marketing strategies, working on our core product value propositions, and optimizing all content efforts and measurement tracking.

Key Responsibilities

  1. Develop and Implement Product Marketing Strategy: Work on comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple business units.
  2. Craft Compelling Product Messaging: Develop messaging and positioning that differentiates our products in the market.
  3. Project Management of Cross-Functional Initiatives: Ensure alignment and effective communication among all stakeholders while managing cross-functional projects.
  4. Performance Analysis: Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.


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