Marketing Operations Specialist

1 day ago


Helsinki, Uusimaa, Finland Management Events Full time

About Us: Management Events is a leading platform for business leaders to connect with exclusive networking opportunities, cutting-edge insights, and world-class events.

We are seeking a CRM Marketing Manager to join our Marketing team as we continue to drive our growth story forward. The ideal candidate will excel at cultivating strong customer relationships, optimizing CRM systems, and developing effective engagement strategies.

This role involves developing and driving long-term, data-driven marketing communication and customer engagement strategy. You will own and drive end-to-end communication via email and SMS for our international markets, continuously test and improve results, and analyze customer data to create customer segments for targeted marketing communications.

Key Responsibilities:

  • CRM Strategy: Develop and drive long-term, data-driven marketing communication and customer engagement strategy
  • Email Automation: Create a smooth customer journey by identifying opportunities in email automation
  • Targeted Marketing Campaigns: Own and drive end-to-end communication via email and SMS for our international markets
  • Continuous A/B Testing: Create a plan to continuously test and get learnings to improve your results
  • Customer Data Analysis and Segmentation: Analyze customer data and create customer segments to more effectively target marketing communications and campaigns with timely messages that fit the audience
  • Maintaining and Strengthening Customer Relationships: Aim to increase customer loyalty and engagement by developing models for customer relationship management and implementing functions that improve the customer experience
  • Upselling and Increasing Customer Value: Develop strategies to provide additional value to existing customers and encourage them to make further purchases
  • Reporting and Analytics: Monitor and report on the results of CRM marketing activities, such as lead generation, customer loyalty trends, and customer engagement
  • Collaboration with Other Teams: Work closely with sales, customer service, tech, and product teams to ensure a consistent customer experience and that marketing efforts support business goals

You'll Bring:

  • Expertise in CRM & Email Marketing: 4+ years of professional experience in operational CRM, specializing in email marketing and optimizing the customer lifecycle
  • Data-Driven Campaign Management: You excel at managing and scaling high-volume, complex automated campaigns. You know exactly what to measure and how to turn data into actionable insights
  • Analytical Mindset: You're not just focused on outcomes – you seek to understand the impact of your work. You're always looking for insights from testing and eager to apply those learnings to continuously improve future projects
  • Customer-Centric Approach: You're passionate about understanding our current and future customers – their needs, challenges, and how to best connect with them. You're also excited to experiment with new approaches and embrace fresh ideas to inspire growth
  • Collaborative Team Player: You work well with cross-functional teams to ensure successful implementation of an optimized communication lifecycle
  • Possion for Innovation: You stay up to date on digital trends and tech innovations, always keeping the customer's perspective at the forefront
  • Language Skills: You are fluent in English. (Bonus points if you speak German, French, Finnish, Swedish, Danish, or Norwegian)


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