Category Manager

## Category ManagerApply: Helsinki Head Office: Full time: Posted Today: End Date: October 20, 2026 (13 days left to apply): R-711Life tastes better with ice creamWith 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‐play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work.
We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‐performance, collaborative and focused on getting things done.
We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
Do you want to make more people smile? It is easy when you work with Ice CreamWe are looking for a Category Manager to join our team in Finland.
This is a fixed-term position from 1 November 2026 until 30 September 2027, offering an exciting opportunity to build your category management expertise while working with some of the world's most loved ice cream brands and contributing to the future success of The Magnum Ice Cream Company.
In this role, you will be responsible for driving category development and delivering actionable insights that support growth in our In Home business. You will work closely with the sales, marketing and customer teams to identify opportunities, strengthen category understanding and help our customers grow the ice cream category.
We work in an agile environment, continuously evaluating category performance, market trends and shopper needs to ensure that our recommendations drive sustainable growth and category leadership.WHAT WILL YOUR MAIN RESPONSIBILITIES BEIn a nutshell, you will:
* Utilize category growth frameworks to develop category understanding and provide actionable customer and channel-specific insights that drive category growth.
* Take ownership of customer category strategy development and contribute to Joint Business Plans by providing fact-based recommendations and opportunity assessments.
* Co-lead best-in-class category execution by developing assortment recommendations, planograms, shelving principles, pricing insights and category selling stories and ensuring implementation.
* Partner closely with Customer & Market Insights (CMI), customer analytics, sales and marketing teams to identify opportunities and translate data into clear business recommendations.
* Analyze multiple data sources, such as Nielsen, Kantar, POS-data and demographic data, to identify category trends, shopper behaviour and growth opportunities.
* Monitor market performance and competitive activity within the In Home channel and provide regular category updates, reporting and analysis to support decision-making.
* Develop a strong understanding of shoppers, consumers and retailer dynamics, translating insights into recommendations for assortment, pricing, promotion and innovation.
* Work closely with marketing to support portfolio development and innovation launches, including adapting category stories, sell-in materials and trade presentations for the Finnish market.
* Deliver category reporting, customer analyses and ad hoc business insights to support the commercial team and key customer discussions.
* Collaborate with sales teams and key customers to identify opportunities to grow both the ice cream category and our market share.
* Support post-evaluation of category initiatives, promotional activities and innovation launches, identifying learnings and recommendations for future growth.WHAT YOU WILL NEED TO SUCCEEDWe believe the right person for this role has 3-5 years of experience within FMCG, category management, shopper insights, sales or commercial functions. Experience working with retailers and In Home categories is considered an advantage.
You are analytical, commercially minded and passionate about understanding shoppers, consumers and category performance.
You also have:
* Strong analytical and problem-solving skills, with the ability to turn data into actionable recommendations.
* Excellent communication and presentation skills, allowing you to translate insights into compelling category stories for customers and internal stakeholders.
* Experience working with syndicated market data (e.g. local POS/sell-out -data, NielsenIQ) or a strong willingness to learn.
* Strong Microsoft Excel and PowerPoint skills, with the ability to quickly adopt tools such as Power BI.
* A proactive, curious and growth-oriented mindset, with the ability to manage multiple priorities in a dynamic commercial environment.
* Strong collabo